Google has announced the sunset date for Adwords API will be April 27 2022. This applies to data sources older than December 2020 and labeled "[Adwords API]". Data sources not migrated before then will stop downloading data. Read more here.

When connecting an Adwords (Google Ads) data source you can choose between eleven different report types:

If you are unsure about what report type to pick, Standard will most certainly cover most, if not all of your use cases.
The choices you make when connecting can also cause you to miss out on some data. See the troubleshooting article to learn more about the limitations of the different report types.

Campaign statuses and Campaigns without “activities”

Most campaigns regardless of status will be included in Funnel. However if a campaign hasn’t had any “activities” (no clicks, no impressions, no cost etc) for a given day it won’t be presented for that day.

For example this causes paused campaigns to not show up in Funnel during their paused period since they can’t have activities for the days when they are paused. Likewise, removed campaigns will not be included after the day when they were removed.

Report Fields

Some reports can be connected on different report levels and additional fields can sometimes be added. Bellow follows a full list of possible dimensions and metrics for each report type.


Standard report

Fields available in the Standard report type:

Dimensions:

  • Ad (Only available on Ad level and while using Google Ads API)

  • Ad(Legacy) (Only available on Ad level and while using Adwords API)

  • Ad Custom Parameter (Only available on Ad level)

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Final Urls (Only available on Ad level)

  • Ad Group Final Url Suffix (Only available on Ad or Ad Group level)

  • Ad Group ID (Only available on Ad or Ad Group level)

  • Ad Group Labels (Optional Dimension, only available on Ad or Ad Group level)

  • Ad Group Name (Only available on Ad or Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad or Ad Group level)

  • Ad Group Type (Only available on Ad or Ad Group level)

  • Ad ID (Only available on Ad level)

  • Ad Labels (Optional Dimension, only available on Ad level)

  • Ad Name (Only available on Ad level and while using Google Ads API)

  • Ad Type (Only available on Ad level)

  • Advertising Sub Channel

  • App Ad Headlines (Only available on Ad level and while using Google Ads API)

  • Bidding Strategy Type (Optional Dimension)

  • Call to action text (responsive) (Only available on Ad level when using the Google Ads API)

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Labels (Optional Dimension)

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Click Type (Optional Dimension)

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Creative Final Url Suffix (Only available on Ad level)

  • Creative Tracking Url Template (Only available on Ad level)

  • Ad Account Customer ID

  • Days to conversion (Optional Dimension)

  • Description (Only available on Ad level)

  • Description Line 1 (Only available on Ad level)

  • Description Line 2 (Only available on Ad level)

  • Device (Optional Dimension)

  • Display Upload Product Type (Only available on Ad level when using the Google Ads API)

  • Display URL (Only available on Ad level when using the Google Ads API)

  • Expanded Dynamic Search Ad Description (Only available on Ad level when using the Google Ads API)

  • Expanded Dynamic Search Ad Description 2 (Only available on Ad level when using the Google Ads API)

  • Expanded Text Ad Description 2 (Only available on Ad level)

  • Expanded Text Ad Headline 3 (Only available on Ad level)

  • Expanded Text Ad Path1 (Only available on Ad level when using the Google Ads API)

  • Expanded Text Ad Path2 (Only available on Ad level when using the Google Ads API)

  • External conversion source

  • Headline 1 (Only available on Ad level)

  • Headline 2 (Only available on Ad level)

  • Hour of day (Optional Dimension)

  • Image Height (Only available on Ad level when using the Google Ads API)

  • Image URL (Only available on Ad level when using the Google Ads API)

  • Image Width (Only available on Ad level when using the Google Ads API)

  • Network (Optional Dimension, only available with the Adwords API)

  • Network With Search Params (Optional Dimension)

  • Responsive Display Control Spec Asset Enhancements (Only available on Ad level and while using Google Ads API)

  • Responsive Display Control Spec Enable Autogen Video (Only available on Ad level and while using Google Ads API)

  • Responsive Display Ad Description (Only available on Ad level and while using Google Ads API)

  • Responsive Display Ad Long Headline (Only available on Ad level and while using Google Ads API)

  • Responsive Display Headlines (Only available on Ad level and while using Google Ads API)

  • Responsive Search Ad Description (Only available on Ad level and while using Google Ads API)

  • Responsive Search Headlines (Only available on Ad level and while using Google Ads API)

  • Responsive Search Ad Path1 (Only available on Ad level and while using Google Ads API)

  • Responsive Search Ad Path2 (Only available on Ad level and while using Google Ads API)

  • SKAN Conversion Value*

  • Text Ad Headline (Only available on Ad level and while using Google Ads API)

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. CPE

  • Avg. CPV

  • Avg. Cost

  • Click Assisted Conv.

  • Click Assisted Conv. Value

  • Clicks

  • Conv. Rate

  • Conv. Value

  • Conversions

  • Conversions (by Conv. time)

  • Conv. value (by Conv. time)

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagement Rate

  • Engagements

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Impr. (absolute top) %

  • Impr. (top) %

  • Impr. Assisted Conv.

  • Impr. Assisted Conv. Value

  • Impressions

  • Interaction Rate

  • Interactions

  • Invalid Click Rate

  • Invalid Clicks (Only available on Campaign level)

  • Phone Calls (Only available on Ad Group and Campaign level)

  • Phone Impressions (Only available on Ad Group and Campaign level)

  • SKAN Conversions*

  • Total absolute top impressions

  • Total top impressions

  • Value / All Conv.

  • Video Played To 25% (Only available on Ad level with “Video played to % metrics” selected)

  • Video Played To 50% (Only available on Ad level with “Video played to % metrics” selected)

  • Video Played To 75% (Only available on Ad level with “Video played to % metrics” selected)

  • Video Played To 100% (Only available on Ad level with “Video played to % metrics” selected)

  • Video impressions (Only available on Ad level with “Video played to % metrics” selected)

  • Video impressions (Only available on Ad level with “Video played to % metrics” selected)

  • View Rate

  • View-through Conv.

  • Viewable Rate

  • Views

  • Views (25%) (Only available on Ad level with “Video played to % metrics” selected)

  • Views (50%) (Only available on Ad level with “Video played to % metrics” selected)

  • Views (75%) (Only available on Ad level with “Video played to % metrics” selected)

  • Views (100%) (Only available on Ad level with “Video played to % metrics” selected)

*SKAN conversion reporting will always be at campaign level, regardless of the data sources report level. Only available with the Google Ads API.

Geo Performance report

Fields available in the Geo Performance report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • City (Optional Geo Dimension)

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Country (Optional Geo Dimension)

  • Ad Account Customer ID

  • External conversion source

  • Metro (Optional Geo Dimension)

  • Postal code (Optional Geo Dimension that’s only available with the Google Ads API)

  • Region (Optional Geo Dimension)

Metrics:

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. CPV

  • Avg. Cost

  • Clicks

  • Conv. Rate

  • Conv. Value

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impr. (absolute top) % (Only available with the Adwords API on Ad Group level)

  • Impr. (top) % (Only available with the Adwords API on Ad Group level)

  • Impressions

  • Interaction Rate

  • Interactions

  • Total absolute top impressions (Only available with the Adwords API on Ad Group level)

  • Total top impressions (Only available with the Adwords API on Ad Group level)

  • Value / All Conv.

  • View Rate

  • View-through Conv.

  • Views

Location View

Fields available in the Location View report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • External conversion source

  • Targeted Location

Metrics:

  • All Conv.

  • All Conv. Value

  • Clicks

  • Conversions

  • Cost

  • Engagements

  • Impressions

  • Interactions

  • Conv. Value

  • Video

  • View-through Conv.

  • Views

Search Keyword Report

Fields available in the Search Keyword report type:

Dimensions:

  • Ad (Only available on Ad level)

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Custom Parameter (Only available on Ad level)

  • Ad Final (Only available on Ad level)

  • Ad Final Urls (Only available on Ad level)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Ad ID (Only available on Ad level)

  • Ad Name (Only available on Ad level)

  • Ad Type (Only available on Ad level)

  • Advertising Sub Channel

  • App Ad Headlines (Only available on Ad level)

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Creative Final url Suffix (Only available on Ad level)

  • Creative Tracking Url Template (Only available on Ad level)

  • Ad Account Customer ID

  • Description (Only available on Ad level)

  • Description Line 1 (Only available on Ad level)

  • Description Line 2

  • Device (Optional Dimension)

  • Expanded Text Ad Description 2 (Only available on Ad level)

  • Expanded Text Ad Headline 3 (Only available on Ad level)

  • External conversion source

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Headline 1 (Only available on Ad level)

  • Headline 2 (Only available on Ad level)

  • Image URL (Only available on Ad level)

  • Keyword

  • Keyword ID

  • Keyword Final Url Suffix (Optional Dimension)

  • Keyword Final Urls (Optional Dimension)

  • Keyword Match Type (Optional Dimension)

  • Keyword Tracking Url Template (Optional Dimension)

  • Keyword Custom Url Parameters (Optional Dimension)

  • Quality Score (Optional Dimension)

  • Responsive Display Headlines (Only available on Ad level)

  • Responsive Search Headlines (Only available on Ad level)

  • Text Ad Headline (Only available on Ad level)

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conversions (by Conv. time)

  • Conv. value (by Conv. time)

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Impr. (absolute top) %

  • Impr. (top) %

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Total absolute top impressions

  • Total top impressions

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Placement Report

Fields available in the Placement report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Placement URL (Optional Dimension)

  • Placement ID (Optional Dimension)

  • Placement Type (Optional Dimension)

  • Youtube Channel ID Placement (Optional Dimension)

  • Youtube Video ID Placement (Optional Dimension)

  • Placement Link (Derived from optional dimensions)

  • Placement

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Gender View

Fields available in the Gender View report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Gender

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Age Range View

Fields available in the Age Range View report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Age Range

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Income Range View

Fields available in the Age Range View report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Ad Account Customer ID

  • External conversion source

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Income Range

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. Cost

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conversions

  • Conv. Rate

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagements

  • Engagement Rate

  • Impressions

  • Interactions

  • Interaction Rate

  • Conv. Value

  • Value / All Conv.

  • Viewable Rate

  • View-through Conv.

  • Views

Shopping Performance Report

Fields available in the Shopping Performance report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Brand (Optional Dimension)

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Click Type (Optional Dimension)

  • Conversion category name*

  • Conversion name*

  • Conversion tracker Id*

  • External conversion source*

  • Merchant ID (Optional Dimension)

  • Offer ID (Optional Dimension, known as Item ID in Google Ads)

  • Product Title (Optional Dimension)

  • Store ID (Optional Dimension)

Metrics:

  • All Conv.*

  • All Conv. Value*

  • Clicks

  • Conv. Rate*

  • Conversions*

  • Cost

  • Cost / All Conv.*

  • Cost / Conv.*

  • Impressions

  • Conv. Value*

  • Value / All Conv.*

* Note: No Conversion fields will be available for data sources running the AdWords API with the Product Title dimension selected.

Search Query report

Fields available in the Search Query report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Campaign

  • Campaign ID

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • External conversion source

  • Search Term (Optional Dimension)

  • Device (Optional Dimension)

Metrics:

  • All Conv.

  • All Conv. Value

  • Clicks

  • Conv. Rate

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Conv. Value

  • Value / All Conv.

Video Performance report

Fields available in the Video Performance report type:

Dimensions:

  • Ad (Only available on Ad level)

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Custom Parameter (Only available on Ad level)

  • Ad Final Urls (Only available on Ad level)

  • Ad Group Final Url Suffix (Only available on Ad or Ad Group level)

  • Ad Group ID (Only available on Ad or Ad Group level)

  • Ad Group Labels (Optional Dimension, only available on Ad or Ad Group level)

  • Ad Group Name (Only available on Ad or Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad or Ad Group level)

  • Ad Group Type (Only available on Ad or Ad Group level)

  • Ad ID (Only available on Ad level)

  • Ad Labels (Optional Dimension, only available on Ad level)

  • Ad Name (Only available on Ad level and while using Google Ads API)

  • Ad Type (Only available on Ad level)

  • Advertising Sub Channel

  • App Ad Headlines (Only available on Ad level and while using Google Ads API)

  • Call to action text (responsive) (Only available on Ad level when using the Google Ads API)

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Labels (Optional Dimension)

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Creative Final Url Suffix (Only available on Ad level)

  • Creative Tracking Url Template (Only available on Ad level)

  • Ad Account Customer ID

  • Description (Only available on Ad level)

  • Description Line 1 (Only available on Ad level)

  • Description Line 2 (Only available on Ad level)

  • Display Upload Product Type (Only available on Ad level when using the Google Ads API)

  • Display URL (Only available on Ad level when using the Google Ads API)

  • Expanded Dynamic Search Ad Description (Only available on Ad level when using the Google Ads API)

  • Expanded Dynamic Search Ad Description 2 (Only available on Ad level when using the Google Ads API)

  • Expanded Text Ad Description 2 (Only available on Ad level)

  • Expanded Text Ad Headline 3 (Only available on Ad level)

  • Expanded Text Ad Path1 (Only available on Ad level when using the Google Ads API)

  • Expanded Text Ad Path2 (Only available on Ad level when using the Google Ads API)

  • External conversion source

  • Headline 1 (Only available on Ad level)

  • Headline 2 (Only available on Ad level)

  • Image Height (Only available on Ad level when using the Google Ads API)

  • Image URL (Only available on Ad level when using the Google Ads API)

  • Image Width (Only available on Ad level when using the Google Ads API)

  • Responsive Display Control Spec Asset Enhancements (Only available on Ad level and while using Google Ads API)

  • Responsive Display Control Spec Enable Autogen Video (Only available on Ad level and while using Google Ads API)

  • Responsive Display Ad Description (Only available on Ad level and while using Google Ads API)

  • Responsive Display Ad Long Headline (Only available on Ad level and while using Google Ads API)

  • Responsive Display Headlines (Only available on Ad level and while using Google Ads API)

  • Responsive Search Ad Description (Only available on Ad level and while using Google Ads API)

  • Responsive Search Headlines (Only available on Ad level and while using Google Ads API)

  • Responsive Search Ad Path1 (Only available on Ad level and while using Google Ads API)

  • Responsive Search Ad Path2 (Only available on Ad level and while using Google Ads API)

  • Text Ad Headline (Only available on Ad level and while using Google Ads API)

  • Video Channel ID (Optional Dimension)

  • Video Duration (Optional Dimension)

  • Video ID (Optional Dimension)

  • Video Title (Optional Dimension)

Metrics:

  • All Conv.

  • All Conv. Value

  • Avg. CPE

  • Avg. CPV

  • Clicks

  • Conv. Rate

  • Conv. Value

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagement Rate

  • Engagements

  • Impressions

  • Value / All Conv.

  • Video Played To 25%

  • Video Played To 50%

  • Video Played To 75%

  • Video Played To 100%

  • Video impressions

  • View Rate

  • Views

  • Views (25%)

  • Views (50%)

  • Views (75%)

  • Views (100%)

Landing Page report

Fields available in the Landing Page report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Campaign

  • Campaign ID

  • Expanded landing page (Optional Dimension)

Metrics:

  • All Conv.

  • Clicks

  • Conv. Rate

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Conv. Value

Audience Performance report

Fields available in the Audience Performance report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel (Only available on Ad Group level)

  • Audience

  • Audience ID

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Device (Optional Dimension)

  • External conversion source

Metrics:

  • Active View Impressions

  • Active View Measurable Cost

  • Active View Measurable Impressions

  • All Conv.

  • All Conv. Rate

  • All Conv. Value

  • Avg. CPE

  • Avg. CPV

  • Avg. Cost

  • Clicks

  • Conv. Rate

  • Conv. Value

  • Conversions

  • Conversions (by Conv. time)

  • Conv. value (by Conv. time)

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Engagement Rate

  • Engagements

  • Gmail Clicks To Website

  • Gmail Forwards

  • Gmail Saves

  • Impressions

  • Interaction Rate

  • Interactions

  • Value / All Conv.

  • View Rate

  • View-through Conv.

  • Views

Placeholder Feed Item report

Fields available in the Placeholder Feed Item report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Attribute Values (Optional Dimension)

  • Campaign

  • Campaign ID

  • Click Type (Optional Dimension)

  • Conversion category name

  • Conversion name

  • Conversion tracker Id

  • Device (Optional Dimension)

  • Extension Feed Item ID (Optional Dimension)

  • External conversion source

  • Feed ID (Optional Dimension)

  • Placeholder Type (Optional Dimension)

Metrics:

  • All Conv.

  • All Conv. Value

  • Clicks

  • Conv. Rate

  • Conversions

  • Cost

  • Cost / All Conv.

  • Cost / Conv.

  • Impressions

  • Conv. Value

  • Value / All Conv.

Call Details

Fields available in the Call Details report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group ID

  • Ad Group Name

  • Call duration

  • Call source

  • Call status

  • Call type

  • Caller area code

  • Caller country code (only available while using Adwords API)

  • Campaign

  • Campaign ID

  • End time

  • Start time

Metrics:

  • Call details: Number of calls

  • Call duration Value

Click View

Fields available in the Click View report type:

Dimensions:

  • Ad Account Name (Only available while using the Google Ads API)

  • Ad Group Final Url Suffix (Only available on Ad Group level)

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Ad Group Tracking Url Template (Only available on Ad Group level)

  • Ad Group Type (Only available on Ad Group level)

  • Advertising Sub Channel

  • Campaign

  • Campaign Final Url Suffix

  • Campaign ID

  • Campaign Tracking Url Template

  • Campaign Type

  • Campaign Url Custom Parameters

  • Ad Account Customer ID

  • Google Click ID

  • Keyword (Optional Dimension)

Metrics:

  • Clicks

Non-Aggregatable Metrics reports

Time window

Time window defines how many days the integration will attribute data for. A 1 day time window will download data and attribute data to that day. A 7 day time window will download seven days of data and attribute that to the last date. A 7 day time window is often used when you are interested in how much Search Impression Share you received for your campaign / ad group over a single week.

Standard Non-Aggregatable Metrics

Fields available in the “Non-Aggregatable” Metrics Standard report type:

Dimensions:

  • Ad Group ID (Only available on Ad Group level)

  • Ad Group Name (Only available on Ad Group level)

  • Campaign

  • Campaign ID

  • Criteria ID (Optional keyword dimensions)

  • Keyword Match Type (Optional keyword dimensions)

  • Keyword/Placement (Optional keyword dimensions)

Metrics:

  • Click Share (Only available on Campaign level, OR with keyword enabled)

  • Search Impr. share

  • Search Lost IS (budget) (Only available on Campaign level)

  • Search Lost IS (rank)

  • Search Absolute Top Impression Share

  • Search Top Impression Share

Hotel Non-Aggregatable Metrics

Fields available in the “Non-Aggregatable Metrics” Hotel report type:

Dimensions:

  • Booked Length of Stay

  • Campaign

  • Device

  • Geo Target Country

  • Hotel Center Id

  • Hotel Country

  • Partner Hotel Id

  • Window Days

Metrics:

  • Clicks

  • Conv. Rate

  • Conversions

  • Cost

  • Cost / Conv.

  • Hotel Eligible Impressions

  • Impressions

  • Search Absolute Top Impression Share

  • Search Impr. share

  • Search Top Impression Share

  • Conv. Value

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