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How to request Basis tactic data in Funnel

Leverage Basis tactic data to optimize ad performance, streamline campaigns, and drive higher ROI with data-backed decisions.

Updated this week

This is for Basis, not Basis DSP. If your use case requires this in Funnel, you can request it as a custom connector.

Custom connectors and data requests are available only in Business and Enterprise plans.

Dimensions

  • Channel

  • Creative ID

  • Delivery Source ID

  • External Ad Reference

  • Line Item ID

  • Line Item Lineage ID

  • Tactic Name

Metrics

  • CPA Click Conversions

  • CPA Total Conversions

  • CPA View Conversions

  • Clicks

  • Data Spend

  • Eligible Impressions

  • Impressions

  • Interactions

  • Inventory Spend

  • Measurable Impressions

  • Total Click Conversions

  • Total Conversions

  • Total View Conversions

  • Video Completions

  • Video Starts

  • Viewable Impressions

How to request this data

To request Basis tactic data, submit a data request.

Include the following information in your data request

  • Under Where does the data come from? enter Basis Tactic Data.

  • Permission to use credentials from the connector for the custom connector.

For pricing questions or to request access to custom connectors, reach out to your Customer Success Partner or the Funnel Support team.

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