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How to request Basis tactic data in Funnel
How to request Basis tactic data in Funnel

Leverage your tactic data from Basis in Funnel via Custom Connectors.

Kelsey Maynard avatar
Written by Kelsey Maynard
Updated over a week ago

Please note this is for Basis NOT Basis DSP. If your use case requires this in Funnel, you can request it as a Custom Connector.

Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.


  • Channel

  • Creative ID

  • Delivery Source ID

  • External Ad Reference

  • Line Item ID

  • Line Item Lineage ID

  • Tactic Name


  • CPA Click Conversions

  • CPA Total Conversions

  • CPA View Conversions

  • Clicks

  • Data Spend

  • Eligible Impressions

  • Impressions

  • Interactions

  • Inventory Spend

  • Measurable Impressions

  • Total Click Conversions

  • Total Conversions

  • Total View Conversions

  • Video Completions

  • Video Starts

  • Viewable Impressions

Please Include the Following Information in your Custom Connector Request

  • Under "Where does the data come from?" enter "Basis Tactic Data"

  • Permission to use credentials from Core Data Source for Custom Connector

For pricing questions or to request access to Custom Connectors please reach out to your Customer Success Partner or the Funnel Support team.

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