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Troubleshoot missing events when using New Users in Google Analytics 4

Restore missing event values caused by combining the New Users metric with event data.

Problem summary

Your Google Analytics 4 (GA4) event values can be missing or lower than expected when your data source includes the New Users metric.

Error message or symptoms

  • Some Event name values are missing.

  • Event metrics are lower than expected.

  • The missing values return when you remove New Users.

When does this occur

  • The data source requests event-level dimensions or metrics.

  • The same request includes the New Users metric.

Root cause

The New Users metric can filter out event types that do not apply to new users. The Analytics Data API then omits those event values from the response.

Solution

  1. Edit the GA4 data source configuration.

  2. Remove New Users from the data source that imports event data.

  3. If you need New Users, create a separate data source for that metric.

  4. Verify that the missing event values appear after the import finishes.

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