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Export Funnel data to Google Data Studio

Export selected Funnel fields to a Google Data Studio data source.

Create a Funnel export to send selected fields to a Google Data Studio data source. You can set the currency, add a filter and add suffixes that distinguish fields with the same name.

Before you begin

  • You can create and edit exports in the Funnel workspace.

  • You can create or edit a data source in Google Data Studio.

  • Your Google Workspace administrator allows Google Data Studio Community Connectors.

Create the export

  1. In Funnel, go to Export.

  2. Click + Create export.

  3. Select Google Data Studio.

  4. Select the fields that you want to include.

  5. Select the currency.

  6. (Optional) Add a suffix to distinguish fields with the same name. For example, add a suffix to create Clicks (Facebook).

  7. (Optional) Add a filter to limit the exported data. For example, exclude organic data to report only on paid traffic, or include only data for the US market.

  8. Click Save.

Google Data Studio applies report filters in addition to the filters in the Funnel export.

Connect the export to Google Data Studio

  1. Click Connect to Data Studio.

  2. If prompted, sign in to your Google account.

  3. Authorize Google Data Studio to access your Funnel user.

  1. Select the Funnel workspace.

  2. Select the export.

  3. Click CONNECT in the upper-right corner.

  1. Select the Funnel instance for your subscription:

    • Select app.funnel.io for the Global instance.

    • Select app.eu.funnel.io for the EU instance.

If you select the wrong instance, Google Data Studio displays a token error.

  1. Create a report or add the data source to an existing report.

To start from a prepared report, use a Google Data Studio report template.

Update the export fields

After you change the export fields in Funnel, refresh the field definitions in Google Data Studio:

  1. Open the data source in Google Data Studio.

  2. Click Refresh fields.

What to expect

Google Data Studio can use the Funnel export as a data source for a new or existing report. The data source contains the fields, currency settings and filters that you configured in Funnel.

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